The Nebraska Women in Agriculture program and Annie’s Project have announced "The Psychology of Money" as the choice for their third quarter book club, which will conclude with a virtual discussion at 1 p.m. Central Time on September 21.
Doing well with money is not necessarily about what you know. It is about how you behave. And behavior is hard to teach, even to really smart people.
Money, investing, personal finance, and business decisions is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real-world people do not make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.
In "The Psychology of Money", award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.
This quarter’s special guest joining the virtual discussion is Jessica Groskopf, director of the Nebraska Women in Agriculture program and regional Nebraska Extension economist at the University of Nebraska–Lincoln. A Colorado native, she holds a bachelor’s degree in Agricultural Business from Colorado State University, a master’s degree in Agricultural Economics from Kansas State University, and a graduate certificate in Family Financial Planning from the University of Nebraska–Lincoln. With over a decade of experience, Jessica is an expert in farm business management. She and her husband, Andy, farm corn and dry edible beans near Scottsbluff, Nebraska, and are passionate about supporting fellow farmers.
Registration is free and can be found on the Nebraska Women in Agriculture website, or by clicking here. The first 25 registrants will receive a complimentary copy of the book mailed to them.
All attendees are welcome regardless of race, gender, or any other protected status. For UNL’s notice of nondiscrimination, click here.
